About Me

I am a Creative Lead with over 10 years of experience driving brand storytelling through digital and design systems across global retail and B2B platforms. Skilled in leading design teams, elevating brand identity, and turning ideas into impactful designs.

How I Drive Better Results?

I use design thinking process

Solving real problems for real people. Focusing on understanding users, redefining challenges, and creating innovative solutions. My process combines empathy, ideation, prototyping, and testing to turn insights into actionable design outcomes. It’s about making design both purposeful and practical.

I am a people leader

With 6+ years of experience leading design teams, I’ve guided and empowered designers to collaborate effectively and deliver impactful, successful outcomes.

I value ideation & teamwork

Teamwork is where great ideas come to life. Every ideation session becomes a space for shared creativity — where ideas spark, evolve, and transform into something stronger together.

I am process- & data-driven

My design decisions are guided by both process and data, balancing creativity with strategy and measurable outcomes.