Martha Stewart Living Outdoor

Creative/Art Direction

Photography

Content Creation

Role

Other than Art Direction, I was also responsible for sourcing and communicating with 3D artists to ensure the image outputs met quality standards. Later, I collaborated with in-house designers to touchup the final visuals accurately represented the real products.

Following the success of bathroom launch, the partnership expanded to outdoor living.
OVE Decors collaborated with MSL to launch a new range of outdoor products in 2022.
I led the styling and art direction, ensuring the creative content was strategically developed for market success and aligned with brand expectations, presenting directly to the Brand Executive and Marketing Director at Martha Stewart Living.

Portfolio

Digital Marketing Campaign

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