Lotus Toilet | Packaging Design

A think-outside-the-box packaging challenge for a toilet product—designed to stand out in the aisle among 20 competing brands.

The key challenge was to work within the structural and print limitations of a corrugated carton while transforming the packaging into a high-impact point-of-purchase display. The final design successfully differentiated the product on shelf at Menards stores across the U.S., driving stronger visual presence and brand recognition in a highly competitive retail environment.